The latest enhancement to Google Search is a “new header generation system for web pages” that better describes the essence of the result.
Google wants the bulk of the search result – between the link and the resume – to be “more readable and accessible.” Testing of the new system introduced last week has shown such results “are better perceived by users,” the company says.
With the previous approach, page titles could change depending on the search query entered by users. The new system creates “headings that work best for documents in general.” Thus, different page names “usually” will no longer appear.
Another aspect of this revamped page title system is Google’s emphasis on text that “people can see when they land on a web page.” Other page text and “text in links pointing to pages” can also be taken into account.
When a search encounters a “very long title”, Google will only use the “most relevant part” and cut out the “less useful parts”. The company may also display site names next to page titles if they find this useful.
For website owners, Google will be releasing an updated guide shortly.