Twitter on Tuesday announced the global launch of Fleets, a temporary tweet feature. Earlier this year, the company tested the function in various markets around the world.
Any mobile Twitter user will now have access to the disappearing messages feature.
Twitter hopes the new feature will help reduce the “tweet pressure” by allowing authors to express random thoughts and feelings and worry less about likes and retweets. The company says Fleets begins rolling out to Android and iOS today and will soon be available to all users in the coming days.
That thing you didn’t Tweet but wanted to but didn’t but got so close but then were like nah.
We have a place for that now—Fleets!
Rolling out to everyone starting today. pic.twitter.com/auQAHXZMfH
— Twitter (@Twitter) November 17, 2020
At its most basic level, Fleets is a Stories clone that borrows all the best ideas from Instagram and Snapchat. The user can share text, reply to other people’s tweets, or post a video. Every message disappears after 24 hours. The user can reply to someone else’s Fleets by clicking on one of them and sending a direct message or emoticon to the author. This will start a private messaging conversation – DM. Replies to Instagram stories also function. In the future, Twitter will introduce stickers and live streaming functionality.
“It might seem like we’re a little late with this, but we’ve thoughtfully studied the format and how it works for people on Twitter. We did some market research and realized that it makes sense for our platform, ”said Nikiya Reveilak, Twitter Research Director.