Sportwig is born, sports training becomes on demand

Sport takes on a new dimension. Not just a field or a stadium, the new sports training goes through the web. From an idea born during the spring 2020 lockdown, Sportwig was born, an e-learning platform entirely dedicated to sport, which immediately offers 40 video courses (over 200 hours of lessons) held by teachers who are experts in their own discipline, five of which World Champions, and promises a constant increase in the contents of the most important sports disciplines (starting with 15 with the aim of expanding them), from football to rugby, from yoga to boxing through basketball.


Among the “coaches” who have made their experience available are the world ski champion Giorgio Rocca, the Italian MMA champion Alessio di Chirico, the former captain of the national rugby team Marco Bortolami, the European middleweight champion Emanuele Blandamura, sports photography expert Ray Giubilo and basketball coach Marco Calvani. Sportwig wants to allow anyone – enthusiasts, professionals and coaches – to embark on a journey within their favorite sport to be faced in the round, touching on the one hand the purely technical aspects of the discipline and on the other managerial, communication and marketing ones. . All through distance learning, giving the opportunity to obtain new professionalism in the world of sport.

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The founding team

The founding team of this new platform is made up of seven professionals (Mirko Clemente, Daniele Goegan, Diego De Lorenzi, Stefano Tickets, Andrea Ferrante, Giacomo Surano and Andrea Priore) who want to combine the two aspects of professional sports (technical tactical and managerial) with on demand. «In full lockdown we have decided to embark on this new entrepreneurial adventure. We started with a test site studying user behavior and immediately finding excellent results “, declared the Milanese entrepreneur Mirko Clemente, explaining that” one of the main problems of sport is the lack of professionals, many volunteers (fortunately ) but few of them have the time, the will or the resources to train properly. The idea was born precisely from this need: professional and targeted training ».


Sportwig caters to both B2C and B2B users and “is also organized to provide the target companies with support to carry out projects aimed at effectively pursuing important objectives such as, for example: increasing the well-being of its employees by offering access to content that we offer on our platform, or gratify your customers by offering Sportwig content as a benefit or reward in the context of a loyalty program », added Stefano Tickets, Business Development Office.

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Author: Sam Smith
Graduated from University of Oxford. Previously, he worked in various diferent news media. Currently, it is a columnist of the world news section in the Free News editors.
Function: Editor

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