Sponsors leave Activision Blizzard without waiting for court decision

Cases for Activision Blizzard continue to deteriorate, although there is still a long way to go to trial for harassment and discrimination. The termination of relations with the disgraced company is announced by large companies that sponsored a number of Blizzard esports events.

Coca-Cola, Kellogg, State Farm and T-Mobile are temporarily refraining from sponsoring Overwatch League tournaments. Despite the fact that Coca-Cola is still listed on a tiny list of partners on the official website of the championship, the company is also revising its plans and programs amid accusations.

The largest Overwatch League and Call of Duty League competitions have lost support for the Cheez-It and Pringles brands. Sponsoring companies have announced that they are suspending cooperation, so their ads will not be shown during the next matches.

So far, the former sponsors have not disclosed what action is required from Activision Blizzard to resume the partnership. As you can see, the removal of Jay Allen Brack from the presidency of Blizzard and the appointment of a woman in his place did not serve as an argument for them.

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Alexandr Ivanov earned his Licentiate Engineer in Systems and Computer Engineering from the Free International University of Moldova. Since 2013, Alexandr has been working as a freelance web programmer.
Function: Web Developer and Editor
Alexandr Ivanov

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