Gen Z’s are not prepared to eat laboratory-grown artificial meat. This is stated in a joint study of the universities of Sydney and Curtin.
Our research shows that Gen Z, young adults between the ages of 18 and 25, are concerned about the environment and animal welfare. However, most of them are not ready to eat artificial meat and look at it with disgust.
Diana Bogueva, one of the authors of the study and a fellow at the University of Sydney (Australia)
The young part of the Australian population is very concerned about environmental issues. 59% of 227 respondents expressed concern about the environmental impact of livestock farms.
More than 70% of respondents were not ready to switch to artificial meat and considered it less attractive than vegetable counterparts of meat dishes. About 17% of the Zoomers did not want to give up meat in principle and switch to any of its other analogs, another 35% believed that it was possible to switch to soy meat analogs, and 11% and 9% preferred to eat only plant products or even insects.
Only 28% of Gen Z members believe that growing alternative meat is acceptable if they can master this technology so that it does not harm either animals or nature.
About 40% of all participants in the study believed that in the future it could become a full-fledged alternative to conventional meat products. According to scientists, skepticism and rejection of survey participants were associated with several different economic and psychological factors.