American company PepsiCo has joined the boycott of Facebook, it will no longer place ads in the social network, reports Fox News channel, citing knowledgeable sources.
Previously, the National Association for the advancement of colored people (NAACP), the civil rights organization Color of Change, the anti-defamation League of the United States (ADL) and other human rights advocates called on companies to stop placing ads on Facebook in July to protest the lack of regulation of such content. On Friday, North Face announced that it would not place ads on Facebook because of “hate, violence and racism” posts on the social network. Facebook and Instagram ads were later rejected by Verizon Communications Inc, one of the largest American Telecom operators, who joined the boycott. Unilever made a similar statement.
According to Fox News, PepsiCo has not yet officially announced its decision. At the same time, the company’s employees say that the boycott will be useful in July and August.
The channel reports that the company spends $ 2.6 billion annually on promotion and advertising, and most of the expenses are related to publishing ads on social networks, including Facebook.
Bloomberg reported on Saturday that Facebook CEO Mark Zuckerberg lost approximately $ 7.2 billion due to a boycott of ads in social networks of the Corporation. Zuckerberg previously said that the company would make changes to its policy and ban hate speech in ads posted on the social network.