No permanent mark, no paper translation: New York-based startup Ephemeral has developed a tattoo ink that completely disappears after a while.
For years, amateur artists around the world – mainly in Asia – have offered “semi-permanent” tattoos. They assured that the use of plant-based ink and less penetration into the skin would lead to their disappearance. But in practice, tattoos only tend to get worse, don’t go away completely, and often cause damage. The situation has become critical – several professional tattooists have sounded the alarm, reports Agence France-Presse.
After six years of development, Ephemeral has created an ink made from biodegradable polymers that dissolve naturally within 9 to 15 months. The application process is similar to a conventional tattoo.
Josh Sahai, one of the three co-founders of Ephemeral, developed the unique ink formula in a laboratory in Milford, USA, in collaboration with dermatologists. They only used products approved by the US Food and Drug Administration. Sahai insists that, like permanent tattoos, ephemeral tattoos do not fade or blur from time to time. Instead, he says, the lines remain crisp and the design fades evenly.
An ephemeral tattoo parlor is open in Brooklyn, New York. For now, only black ink is available, but other colors are expected.
An ephemeral tattoo costs between $175 and $450.
According to a 2019 Nielsen Institute study, about 40% of young people between the ages of 18 and 34 in the United States have at least one tattoo.