As of July 2020, the audience of social networks has reached 3.96 billion people. This means that they are used by about 51% of the world’s population. This is stated in the report We Are Social and Hootsuite.
It is important to note that most platforms prohibit users under the age of 13 from registering. If we also take into account those who registered on one of the platforms before the due date, it turns out that social networks are used by 65% of the “eligible” population. GlobalWebIndex data for the first quarter shows an average of 8.8 accounts per user across multiple platforms.
Over the year, the active global audience of social networks has grown by 10.5%: every day a million new users are registered in them, or 12 people per second.
In general, the Internet audience grew by 8.2% (by 346 million people), and the number of unique mobile phone users increased by 2.4% (by 121 million people). If you look at gender indicators, then the composition of the audience of social networks varies significantly from region to region. If in North America 82% of the population over 13 uses social networks, then in Central Africa – only 12%. Women make up 55% of the audience in North America and only 25% in South Asia.
99% of users aged 16–64 have used social networks or instant messengers in the month preceding the survey. For these purposes, they spent an average of 2 hours and 22 minutes daily. It is noteworthy that 40% of the audience used social media for work purposes.
Facebook remains the most popular platform with 2.6 billion monthly users, while YouTube and WhatsApp share second and third places (2 billion).