The brand was created in December 2014, but already in 2018, Meizu decided to close the Blue Charm series and focus on flagships. Nothing good came of it, so the company eventually had to focus only on its native Chinese market.
But now, unexpectedly, Meizu announced on social media the return of Charm Blue after 1269 days of absence. This direction will be headed by Hua Hailiang, vice president of Meizu Technology, after all, the former head Li Nan left the company last year and founded his own startup.
It seems that not only smartphones will be produced under the Blue Charm brand. In July this year, the Chinese manufacturer opened a couple of new Weibo accounts, including Blue Charm TV, Blue Charm Tablet, Blue Charm Watch, and Blue Charm Router. This means that the range of the series will be replenished with TVs, tablets, smartwatches, routers, etc.