Facebook’s management is considering a ban on placing political ads on the social network before the US presidential election in November this year, Bloomberg reports, citing sources.
According to the Agency, a possible ban is still being discussed. On the one hand, it can protect users from election-related content that can be misleading. However, the Facebook administration has concerns that the ad ban could negatively affect turnout campaigns or limit candidates ‘ ability to respond to the latest news or new information.
In June, the social network’s founder Mark Zuckerberg announced that Facebook had launched a campaign to inform the public about the upcoming us presidential election and introduced the ability to disable political ads. According to him, as part of this initiative, the company is creating a unique information center that will provide “reliable information, including how and where to vote, as well as details regarding voter registration, postal voting, and early voting.” Facebook Instagram and Facebook news feed will feature information from the center, according to Zuckerberg.
Earlier, the National Association for the advancement of colored people (NAACP), civil rights organization Color of Change, the anti-defamation League of the United States (ADL) and other human rights advocates called on businesses to stop placing ads on Facebook in July to protest “publications with hatred, violence, and racism.” After that, North Face, Coca-Cola, PepsiCo, Unilever, Starbucks, Volkswagen, and SAP said they would not place ads on Facebook and some of them on other social networks. The total number of companies that joined the call exceeded one thousand.