Byron Allen, the owner of media company Entertainment Studios Networks and a former comedian, has filed a $10 billion lawsuit against McDonald’s, accusing it of a discriminatory approach to advertising. This was reported by the Reuters news agency.
According to the agency, the court complaint alleges that McDonald’s violated several civil rights laws because of “racial bias and racial stereotypes.” According to the document, the company refused to place ads in the media owned by an African-American Allen. The media mogul also accused the company of allocating less than 1% of its advertising budget to contracts with media outlets owned by black people.
Allen’s Entertainment Studios Networks includes several TV channels.
The lawsuit was filed on the same day that McDonald’s announced its decision to increase the cost of advertising in media owned by African Americans from 2% to 5% by 2024. In addition, the company announced the allocation of funds for advertising on platforms owned by women, as well as various ethnic and sexual minorities.