Recall that the iPhone 12 series devices were presented in October last year. The family includes the iPhone 12 and iPhone 12 mini, as well as the iPhone 12 Pro and iPhone 12 Pro Max.
It is noted that the iPhone 12 smartphones crossed the mark of 100 million sold devices back in April – in the seventh month after the release. For comparison: the devices of the previous generation – iPhone 11 – took two months longer to reach this milestone.
About 29% of the total iPhone 12 sales are accounted for by the most expensive model, the iPhone 12 Pro Max. In the case of a similar version in the iPhone 11 family, the figure was 25%.
Several factors are driving the iPhone 12’s impressive sales. These smartphones were the first Apple devices with 5G cellular connectivity. In addition, the market has revived after last year’s pandemic-related downturn.
It is worth adding that this week the iPhones celebrated their fourteenth anniversary on the market. The original iPhone went on sale on June 29, 2007.