Not so long ago, Honor was a sub-brand of Huawei, and now that it has emerged from under its wing and gained independence, it intends to create its own brands.
Insider @ RODENT950 informs about it in social networks. Honor has registered the Xingyao Terminal Co. sub-brand, he said. Ltd.
Unfortunately, there are no details about it yet, but there are rumors that it will be a new brand of wearable devices. It is possible that Xingyao will be a sub-brand for the Chinese market, as it may have problems with the pronunciation of its name globally.
Honor registered new sub-brand Xingyao Terminal Co. Ltd. pic.twitter.com/iEUhOBHNoO
— Teme (特米)😷 (@RODENT950) August 19, 2021
By the way, there is nothing surprising in creating sub-brands: for example, Xiaomi has Redmi and POCO, OPPO has Realme and OnePlus, Vivo has iQOO, ZTE has Nubia and Red Magic. This strategy allows you to position yourself and compete in almost all market segments. Moreover, Honor has big plans: the company recently returned to the premium segment with the flagships Honor Magic 3, Honor Magic 3 Pro and Honor Magic 3 Pro + and now intends to compete with Apple.