The default search engine in Apple’s own Safari browser has always been considered a point of contention among the largest search giants. The latest report, published by Bernstein investment bank analyst Tony Sacconagi, said that in order to maintain its default search engine status in Safari, Google could pay Apple $ 15 billion this year. This is 50% more than last year – then the amount was “only” $ 10 billion.
Moreover, next year this fee will increase to $ 18-20 billion. This assessment uses information from “Apple’s public filing disclosures and a bottom-up analysis of Google’s TAC (Cost of Traffic Acquisition) payments.”
oni Sacconagi says Google will take care of outperforming Microsoft in the bidding process. However, in the future, this fee will have two risks, one of which is a regulatory risk and the other is that Google will consider the deal worthless.
Apple has come under heavy criticism over the years for keeping this search engine the default on iPhones, iPads, and Macs. However, the company has an explanation for this step. According to Apple’s senior director of global privacy, Jane Horvath, despite concerns about privacy, Google Search is simply the most popular search engine right now.