Google poised to surpass LinkedIn with new job search service

Google said Wednesday that it has expanded its employment app called Kormo Jobs in India. In this way, the company hopes to help the millions of unemployed people looking for entry-level jobs. Additionally, Google may hope to squeeze Microsoft’s LinkedIn out of the job search market, Tech Crunch reports.

The company first launched Kormo Jobs in Bangladesh in 2018 and expanded its geography to Indonesia last year. Also earlier, Google made Kormo available in India under the brand name Jobs as a Spot on Google Pay.

Since its inception, Google said a number of companies, including Zomato and Dunzo, the Bangalore-based startup it invested in, have posted more than 2 million verified jobs on the platform, according to Google. Google today announced that it is renaming Jobs Spot to Google Pay as Kormo Jobs in India and is also making its standalone Android app available in one of its key overseas markets.

The Kormo Jobs app not only helps users identify open positions for entry-level positions but also helps them acquire new skills and create resumes with ease.



Bicky Russell, regional manager and head of operations at Kormo Jobs, said the company will continue to invest in adding new features and jobs to the app in the future.

After the pandemic, the job situation has changed, demand shifted to new services that require different skills and experience. Companies of all sizes are faced with the challenges of the new norm while job seekers must quickly adapt to this shift. We’re thrilled to be able to play a useful role in networking to make a difference in life, including introducing important features like remote interviewing earlier this year to ensure social distancing.

Bicky Russell, Area Manager and Head of Operations at Kormo Jobs

This move further demonstrates Google’s growing interest in finding a large number of job-related searches. In 2017, the company launched a search engine to find jobs in the United States and has since expanded into several markets. Earlier this month, the company launched a virtual business card feature in India.

Google’s promotion into this category could be detrimental to LinkedIn, which has no discernible presence in emerging markets. In India, for example, LinkedIn had about 24 million monthly active Android users in July, according to App Annie, up from about 22 million in the same period a year ago. Google serves about 400 million users in India.

Still, any app that helps people find jobs of any kind will benefit tens of millions of Indians, if not more, as the country reports record-high unemployment rates in the midst of a global pandemic.