Google announced new, specially prepared for the upcoming elections to the European Parliament measures to combat false news. This is stated in the information published on November 22 in the Google blog signed by Lee Junius, Director of public policy and relations with public authorities in the EU. As follows from the announcement, the company makes it mandatory to specify the individuals or legal entities that paid for the advertising and the internal process of verification of political advertisers.
In addition to the mandatory disclosure of information about payers and advertisers, Google intends to submit a report on the transparency of pre-election advertising with information about who paid for such advertising, who it was designed for, and how much it was spent on it, as well as a library of searchable commercials.
An obvious shortcoming of the measures presented is that, according to the announcement, they relate only to those commercials that indicate the name of a political party, candidate or person holding a political post at the present time.
Elections to the European Parliament will be held in may 2019. In the course of the 350 million voters have to elect deputies 705.