The project already has more than 100 franchisees who do not work through Amazon.
Former top Amazon managers have created a company called FRONTdoor to deliver online purchases to customers in stores that do not work through Amazon, FreightWave reports.
The strategy director of the new company is Penny Register-Shaw, who has many years of experience at FedEx, Walmart, and Amazon. The development director is Kelly Pickering, who led the development of a network of contractors to deliver shipments in the last mile at Amazon. In an interview with FreightWaves, they said that the FrontDoor Collective project is a network that unites small private transport companies to deliver shipments based on the franchise mechanism.
The project already has more than 100 franchisees that have experience working with companies such as Amazon, and by the end of this year, it is expected to expand to 300 franchisees. By 2024, the company intends to operate a fleet of 10 thousand electric vehicles.
“We work with small companies [carriers] who do not have the resources to develop technologies, sales, and marketing to expand their business. They also have no experience in concluding partnership agreements with electric car manufacturers. Thanks to the franchise model, they will now have access to these tools so that they can focus on their area of competence, namely delivery,” explained the Register-Shaw.
“Our goal is to provide stable quality for customers [of online stores]. The impression of delivery in Los Angeles will be the same as in Omaha, Nebraska,” Pickering said.