The social networking site Facebook removed the onion ad for the Canadian company EW Gaze, believing it to contain “sex scenes.” This publication has already been restored, and onion sales in the company have grown several hundred times.
EW Gaze, which trades vegetable seeds in Canada, wanted to advertise Walla Walla onion seeds on Facebook, but the algorithm rejected the post, noting that it contained “explicit scenes”. Dozens of other users of the social network faced the same error.
The company apologized for the mistake made by its algorithm. As noted by Facebook experts, “it is obvious that the algorithm simply confused the shape of the bow and suspected that it may look like a chest or buttocks.”
“We use automated technology to shield our users from sexual content, but sometimes the algorithm can be wrong, and moderators cannot cope with the amount of information that is posted daily on the social network. We have reinstated this post and apologize if this led to business troubles, ”said Facebook spokesman Mag Sinclair.
EW Gaze noted that they were in the process of digitizing all products so that their customers could buy them online amid the coronavirus. This has led to their online advertising campaign budgets growing, but they did not anticipate the impact.
“Because of this story, we have sold more onions than in the last five years,” the company said. – Besides, now on our website you can find a new product – “sexy bow”.