The telecommunications giant developed the initiative amid a wave of protests in the US.
US telecommunications Corporation Comcast said it would allocate $ 100 million as part of a multi-year initiative to promote “social justice and equality” after a wave of protests in the US over the death of George Floyd in police custody.
“We know that Comcast will not be able to fix this difficult situation on its own. But I can assure you that my company will try to play a key role in promoting long – term reform,” said Chief Executive Brian Roberts. “Together, we hope to create a more equal, fair, and inclusive society.”
The company, which is one of the most massive cable TV and Internet providers and owns the Universal film Studio and the NBC channel, plans to allocate $ 75 million in cash and $ 25 million in media services over the next three years, in addition to its existing obligations to thousands of organizations, Roberts said.
A week earlier, Roberts expressed “outrage at the overly familiar and frequent acts of violence against the African-American community and the structural racism that fuels these unjust acts,” adding that the company is developing a response.
As part of its initiative, Comcast plans to work with various human rights organizations, including the National Association for the advancement of colored people (NAACP), the National League of cities, and others.
The plan also calls for accelerating racial diversity in employment and education, promoting minorities, and increasing the fight against prejudice in the workplace.
Roberts added that the company would also fight inequality in the digital space by expanding Internet access for low-income families and training programs.