Members of the South Korean boy band BTS have become ambassadors for the French fashion house Louis Vuitton. This was announced by the press service of the brand.
According to the official announcement, the singers have become the last representatives this season. Their collaboration with the brand was made possible after the band members shared their creative plans with Louis Vuitton Artistic Director Virgil Abloh.
“I am delighted that BTS is joining Louis Vuitton today. I look forward to this wonderful partnership that will add modernity to our home by combining luxury and contemporary culture. I can’t wait to share all the very interesting projects we are working on, ” the designer commented on the collaboration.
The BTS members stated in an official statement that working with Louis Vuitton is “an exciting moment” for them.
Note that Louis Vuitton has been collaborating with famous artists for many years. So, in 2009, Madonna was the face of the brand, and the road collection was represented by actor Sean Connery. In addition, the fashion house was represented by Alicia Vikander, Angelina Jolie and, for example, Emma Stone. Last season Thandie Newton and model Samara Weaving were chosen as ambassadors.