British children and teenagers under 18 years will be deprived of the opportunity to put “likes” on Facebook and Instagram in the framework of preparing rules for the protection of children in social networks.
According to the new code of rules, social networks will have to comply with 16 requirements, including a ban on encouraging children to spend more time on the Internet. Companies will have to minimize the collection and storage of personal data of children, will not have the right to share these data and, moreover, use them for commercial purposes, and will no longer be able to track the movements of young users.
These requirements mean the sites will have two versions: for adults and children. If technology companies fail to show that they know how to distinguish between adult and underage users, they will have to give all users the same degree of security and privacy as children.
The rules will apply not only to British companies, but also to foreign companies operating in the country. Violators face large fines – up to 4% of the annual turnover of the company.
Experts believe that if the rules in this form come into force, some American tech giants will not be able or will not find it profitable to continue to work in the British market and their sites will not be available in the country.
Part of the American media ceased to serve the EU countries after the introduction last year of new European rules for the protection of personal data on the network.