Black Friday: Americans have already spent $ 1.75 billion on online purchases

Some retailers have already reported what their products are in greatest demand on black Friday-2018 “. So, representatives of Target Corp. noted that most often today, November 23, they buy TVs, tablets and watches from Apple, game consoles, phones, toys and kitchen utensils.

However, according to eyewitnesses, in the North-East of the United States black Friday has not turned into madness yet, as in previous years. Most likely, the shopping fervor was affected by a cold snap that came to the region on the eve of Thanksgiving Day. Frost is clearly not conducive to the night at the stores in anticipation of their opening.

But in online sales today-a real boom in the country.

According to the company, Adobe Analytics, tracking transaction in 80 of 100 top online stores of the USA, as of yesterday evening, the Americans made online purchases by $1.75 billion. While sales of smartphones increased in comparison with the previous year by 28.6%.

As reported in the First Data Corporation, the national leadership in the number of online orders holds San Francisco (2, Z million transactions), in 2nd place-

New York (954 thousand. transactions), 3-e and 4-e places — for Dallas and Houston (415 and Z89 thousand. respectively.)
According to a Reuters/Ipsos poll conducted last week, about 38% of Americans planned to go shopping on black Friday. At the same time, 6 out of 10 said they were going to make almost half of the holiday purchases on this day.