Beyoncé, 39, who has long gone beyond the music industry, has launched her Ivy Park kids’ collection with adidas. Well, to attract more attention to her, for her advertising the star invited them with 51-year-old Jay-Z children: Blue Ivy’s nine-year-old daughter and four-year-old twins Rumi and Sir.
Younger children Beyoncé rarely shows, and in the video they can be clearly seen. After an excerpt of a commercial appeared on the brand’s Instagram, netizens literally attacked it with comments.
“Oh my God! Children of the Carter!
Rumi looks exactly like Blue.
Was it Rumi and Sir ?! Can not be! And Princess Blue!
Just look at the Carter children, they are so beautiful and already big”, write netizens.
And many of them even joked that advertisements inspire them to have children, as children’s clothes from the new collection look very beautiful and stylish.
Beyoncé has long planned to start a children’s clothing collection, and she talked about this in her last interview with Harper’s Bazaar.
“During our family vacations, we love to match outfits to match. My kids usually come with me on set and we dress them in XXS so we can match. So it was a natural development for Ivy Park to introduce key models in children’s sizes”, she said.