Beyoncé and Jay-Z star in a new ad campaign for jewelry brand Tiffany & Co

Not so long ago it became known that 39-year-old Beyoncé and her 51-year-old husband Jay-Z became the ambassadors of the famous jewelry brand Tiffany & Co. The new advertising campaign with the participation of the couple was not long in coming.

Its name, “On Love”, turned out to be quite symbolic for the couple. The spouses, who have been married for 13 years and have three children, had great difficulties in their relationship a few years ago: the rapper cheated on his wife, which she was very worried about. However, their love turned out to be stronger, and the couple managed to save the marriage.

We have done a difficult job, we have gone through difficult years of therapy. We love each other, the musician confessed.

In the advertising campaign, Beyoncé poses in a necklace with an iconic yellow diamond. Before her, only three people tried on this legendary gem. So, Audrey Hepburn posed in it on promotional shots for the film “Breakfast at Tiffany’s”, and Lady Gaga put it on in 2019 at the Academy Awards.

This 128-carat diamond was found in South Africa over 140 years ago. In 1877, the founder of Tiffany & Co. Charles Lewis Tiffany acquired it as his property. Since then, it has been considered one of the most recognizable and iconic gemstones.

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Author: Oleg Ceban
Graduated from University of Oxford. Previously, he worked in various diferent news media. Currently, it is a columnist of the world news section in the Free News editors.
Function: Editor
Oleg Ceban

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