Balenciaga will unveil its next collection of clothing in a video game on December 6, WWD reports. The game is called Afterworld: The Age of Tomorrow and its trailer has already appeared online.
Afterworld: The Age of Tomorrow is an “allegorical adventure” set in 2031. The hero’s avatar moves through separate zones. It has his own tasks, according to company representatives. The game’s description is not very detailed – it will fit all video games from Super Mario to Wolfenstein. So far, one thing is clear: the game’s focus is the new fall collection of the 2021 campaign. Input says that The Age of Tomorrow is available for browsing.
Fashion titans had to think about creating a stir in a year when face-to-face collection shows are impossible. According to The Guardian, approaches differ in different fashion houses. Some prefer small runway shows with a limited number of visitors, while others prefer to broadcast their events live. Balenciaga has already experimented with an online format to showcase its Summer 2021 collection. This is how the video for the song I Wear My Sunglasses at Night appeared.
Apparently, the upcoming collection of the fashion house is based on the theme of human destiny, “as seen in an interactive gamified journey.” The Verge warns that the fashion house’s game will not be the next “high-octane esports hit.”
This isn’t the first time video games have helped launch non-video game products. Recently, the world of video games and fashion have been cooperating, especially often. League of Legends developer Riot Games announced that Louis Vuitton would be developing new in-game and real-life items related to the game last year. Other high-profile collaborations include Travis Scott’s PlayStation limited edition sneakers. And fashion brand Acronym made a jacket inspired by Death Stranding and sold it for $1,785.