The Australian Government Competition and Consumer Commission (ACCC) has launched legal proceedings against the American corporation Google on suspicion of defrauding Australian users in order to obtain consent to increase the collection and use of personal data to improve the effectiveness of the advertising business.
This is the collection of information related to the activities of users on the Internet, not related to the resources of Google. ACCC argues that Google misled users when it failed to inform and obtain their clear and informed consent to begin the combined collection of personal data from Google user accounts and information about citizens’ activities on non-Google sites in order to use technology company, and formerly technology company DoubleClick, display ads.
“We believe that Google has misled Australian consumers about what it plans to do with large amounts of their personal information, including online activities on non-Google sites”.
Rod Sims, Chairman of the ACCC
Note that in mid-July, Google was accused of illegally tracking application users, and a month earlier – of tracking the actions of users of the Chrome browser, even with incognito mode turned on.