Apple to cut iPhone production by 20% in the first half of year

Contractors were asked to stop producing parts for the iPhone 12 mini temporarily.

The American company Apple intends to reduce the production of new iPhone smartphones by about 20% in the first half of 2021. As the Japanese magazine Nikkei reported on Wednesday, citing sources, the main part of the cuts will fall on the iPhone 12 mini model.

According to Nikkei, at the end of last year, Apple ordered components to produce about 96 million smartphones of the iPhone 12, iPhone 11, and iPhone SE series during the first half of 2021. Still, now the company expects to produce only 75 million phones. At the same time, some contractors were asked to temporarily stop producing parts for the iPhone 12 mini model or redirect production to components for the iPhone 12 Pro and iPhone 12 Pro Max.

According to experts polled by Nikkei, the demand for the iPhone 12 mini was lower than expected in Apple due to problems with the battery and the small screen.

Sources of the magazine also indicated that Apple had postponed the start of mass production of two new models of MacBook laptops from May to the second half of 2021.

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Author: Ivan Maltsev
The study of political and social problems of different countries of the world. Analysis of large companies on the world market. Observing world leaders in the political arena.
Function: Chief-Editor
Ivan Maltsev

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