Apple began to ban applications in the App Store that collect user data without asking

With iOS 14, Apple put a lot of emphasis on data security and privacy, and now it looks like new features have begun to be brought to life.

With the release of iOS 14.5, new features for protecting user data should be fully operational. Developers must now tell users what data they will collect about them, as well as request permission to collect this data.

As the launch of this new option gets closer, Apple has begun rejecting apps in the App Store that use third-party SDKs to collect data without user consent. First of all, this is the Adjust SDK – one of the tools for removing the “fingerprint” of the device. It uses several attributes, such as device model, IP address, and other data, to identify a person on the Internet. Apps often use this data to analyze their audience in depth or to sell ads.

At the same time, the Adjust SDK not only prevents users from opting out of tracking, but also offers developers alternatives to continue tracking after Apple introduces new transparency rules.

The feature will be part of iOS 14.5, which is expected to be released to all users this spring. And Apple’s new privacy policy has already upset some big companies like Facebook, whose main income comes from advertising.

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Author: John Kessler
Graduated From the Massachusetts Institute of Technology. Previously, worked in various little-known media. Currently is an expert, editor and developer of Free News.
Function: Director

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