With the release of iOS 14.5, new features for protecting user data should be fully operational. Developers must now tell users what data they will collect about them, as well as request permission to collect this data.
As the launch of this new option gets closer, Apple has begun rejecting apps in the App Store that use third-party SDKs to collect data without user consent. First of all, this is the Adjust SDK – one of the tools for removing the “fingerprint” of the device. It uses several attributes, such as device model, IP address, and other data, to identify a person on the Internet. Apps often use this data to analyze their audience in depth or to sell ads.
At the same time, the Adjust SDK not only prevents users from opting out of tracking, but also offers developers alternatives to continue tracking after Apple introduces new transparency rules.