Apple is cutting app developer fees in the App Store from 30% to 15%. This applies only to those whose annual sales through the iOS app do not exceed $1 million.
Recall that at the moment the store takes a commission of 30% from each subscription and from every single purchase.
The reduced program fees mean that small developers and aspiring entrepreneurs will have more resources to invest and grow their business in the App Store ecosystem, the company noted.
In order to start working according to the new rules, developers will need to apply for participation in the program. The company promises to publish additional information in December. Apple did not explain why eligible developers are not automatically included in the program.
The App Store has been a growth engine like no other, creating millions of new jobs and entrepreneurship paths for those with great ideas. Our new program will help this progress and give developers more funds to fund their projects, risk new ideas, and expand teams.
Tim Cook, Apple CEO
As such, Epic Games will not be able to claim the reduced commission. Fortnite generated $1.8 billion in revenue in 2019.