Americans spent a record $9 billion on online shopping on Black Friday

According to analysts, the growing interest in online shopping is because there are restrictions on the operation of regular retail outlets in many states due to the pandemic.

In the context of the new coronavirus pandemic, residents of the United States spent a record $9 billion on purchases in online stores on “Black Friday” – a day of major sales, which follows the Thanksgiving Day celebrated on the fourth Thursday of November. The Associated Press, citing data from Adobe Analytics, which analyzes information from 80 of the 100 largest American retail chains, reported this on Saturday.

Last year, this figure was $7.4 billion; in 2018 – $6.2 billion. According to the researchers, the growing interest in online shopping is because there are restrictions on the operation of regular retail outlets in many states due to the pandemic.

Mobile devices and various household appliances were in the greatest demand on Black Friday. Compared to previous years, the interest of buyers in jewelry and shoes has significantly decreased.

According to Adobe Analytics estimates, in the upcoming November 30, “Cyber Monday,” Americans will spend between $10.8 billion and $12.7 billion on purchases in online stores. If the forecast is correct, it will also be a new record. On Cyber Monday in the United States, online stores often offer discounts.

In the United States, arranging sales on the Friday after the Thanksgiving holiday dates back to the XIX century. Americans who were extremely dissatisfied with the huge traffic jams observed on this day first coined the term «Black» Friday. Later, the name lost its negative connotation, became used exclusively in relation to the largest sales of the year, and already in this meaning spread both in the United States and around the world.

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