Adidas will start producing running shoes without harming the environment. To do this, they teamed up with the Allbird brand of eco shoes. Plans to reduce the carbon footprint will appear already in 2020.
According to Adidas, the carbon footprint of a pair of sneakers made of synthetic materials ranges from 11.3 to 16.7 kg. At the same time, on average, about 7.6 kg of harmful substances are emitted during the production of a pair of sneakers. Adidas and the Allbird eco-footwear brand have launched a new program to reduce emissions – according to their plan, in 2021 they will throw out 2-3 kg of substances, but in a year they plan to reduce this figure to zero.
“We teamed up with Allbirds to revise the production scheme and make it as sustainable as possible for the joint creation of shoes with the lowest carbon emissions in history,” the report said. The result of cooperation will be the creation of the most environmentally friendly sneakers in the world.
According to the publication Engadget, Adidas will use technology Allbirds, which are based on environmental friendliness. For example, a company uses alternative materials in shoes, such as wool and sugarcane waste, rather than leather or polyurethane. Her first running shoe, Tree Dasher, appeared at the end of April 2020 – it uses a sugarcane sole and the upper part of eucalyptus fiber. At the same time, the design of the shoes was not affected.
Adidas has already planned to create greener products. For example, Futurecraft Loop running shoes consist entirely of recyclable materials. In 2016, the company also introduced UltraBoost – shoes made from ocean plastic waste. By 2024, Adidas plans to use only recycled materials.