In the UK, the accident killed 47-year-old racer and businessman Zef Eisenberg. Over the past ten years, Eisenberg has set more than 70 different speed records in the UK and worldwide, some of them in the Guinness book of world records.
Eisenberg died at the abandoned Elvington airfield, usually used by racers for various tests. He tried to break the speed record for the UK on land transport. To do this, he used a Porsche 911 Turbo S. The car went out of control at high speed at the end of the route. Doctors failed to save the driver, and the cause of the accident is being investigated. The race was held under the auspices of the UKTA Association, which supports athletes trying to break the Guinness world record for land transport in the UK.
Eisenberg founded Maximuscle, a sports nutrition company, in 1995. In 2011, he sold it for more than $ 200 million. After that, Eisenberg actively engaged in Motorsport. He tried to set records on motorcycles, cars, and ATVs. He was also a TV presenter, hosting the Speed Freaks show on ITV4.