Internet searches for gambling services and casino games are at an all-time high. Data analysts have looked into the latest Google trends to find that more people searched for ways to enjoy gambling games online in the first half of 2020 than at any other point.
So, why have more people suddenly became interested in gambling, and what could it mean for the future of the industry?
Reasons Why Gambling Searches Are Up
The primary reason why gambling services have been in demand online is that their brick-and-mortar counterparts have been closed due to recent global events. With casino doors firmly shut, gamblers who would typically attend the casino to play blackjack, poker and other games now have to make use of online casinos instead.
But there may be additional reasons tied to the casinos being closed:
- More people were at home and want to kill time
- Sports gamblers were trying to find new ways to gamble with sports cancelled and postponed
- Some concerns that higher unemployment rates or lack of usual income were causing players to try and win money through online casinos – a huge concern for regulators.
What Are People Searching for Exactly?
When we breakdown the rise in Google searches, it is clear to see that most people we are looking for online casinos to play classic games, such as video slots, roulette games, blackjack and so on. This is complemented by a rise in the number of people wanting to play more innovative games like live dealer games. One such example is The Crazy Time Game by Evolution Gaming, with its gameshow feel and increased interaction.
What Could This Mean for Online Casinos?
The latest surge in online casino demand will be predominantly good news for those offering these services. Many bookmakers have lost revenue due to the pandemic, mainly because of a lack of sports betting. Still, the surge in online casino demand will have somewhat balanced the books and kept the industry – and people’s jobs – stable during what has been a worrying time for many businesses.
The only downside to supercharged online casino searches is that the industry may come under fire if they do not complete due diligence in tackling problem gambling and stopping vulnerable people from betting before it is too late.
Some countries implemented new rules during the same period, which have gone some way to combat these instances from happening. For example, in Spain, there was a ban on gambling adverts, whereas the UK toyed with the idea of blanket daily betting limits. That did not come into effect, but there was a pre-planned ban on using credit cards at online casinos from April.